Niche Chathong | Image and GIF Recreation from JCP Performance's reel
JCP is an eclectic production brand that aims to change the design status in a revolutionary way, conceived by architect Livio Ballabio and orchestrated by CTRLZAK studio, delivering the fusion output between art and design. The unique objects expose aesthetics, trends, and common taste , promising to transform everyday life.
Interacted with the audience, the protagonists introduced us to the quest of secret treasure.
The objects design by JCP were featured in the show. Found and collected pieces-by-pieces by the seeker.
The light, laser, and projection design creating the mysterious ambient and stunning visual on stage.
At the end, the protagonists brought us the ORAURO, sofa designed by Emanuele Magini and produced by JCP. The classic sofa designed without upholster and remains only the trace of its folds and volume. Presenting twine of gold and air that outlines the essence of the object and highlights its precious soul.
The show was directed by Athanasios Alexo Image Artist while the music was produced by Andrea Giomi.