JCP Performance: Design Storytelling Through Experience Art

Niche Chathong | Image and GIF Recreation from JCP Performance's reel

Inhaling the future, exhaling the past; spoiling the ticking of time by creating the impossible. Stories that make you reflect on their true meaning giving life to creations of worlds unseen. Transforming normality through (im)materiality:
JCP’s universe is one of wonder and mystery.
— JCP Universe, described by CTRZAK

Secret Gates — a unique performance was introducing the mysterious universe of JCP, promising to "transform normality" on 9th March 2016 at Milano Teatro dell'Arte, Triennale di Milano.

Explore the reel as an introduction to the show:

JCP is an eclectic production brand that aims to change the design status in a revolutionary way, conceived by architect Livio Ballabio and orchestrated by CTRLZAK studio, delivering the fusion output between art and design. The unique objects expose aesthetics, trends, and common taste , promising to transform everyday life.

Interacted with the audience, the protagonists introduced us to the quest of secret treasure.

Introduction chapter. JCP Secret Gates Performance. image © Silvio Macchi

Introduction chapter. JCP Secret Gates Performance. image © Silvio Macchi


The objects design by JCP were featured in the show. Found and collected pieces-by-pieces by the seeker. 


The light, laser, and projection design creating the mysterious ambient and stunning visual on stage.


 At the end, the protagonists brought us the ORAURO, sofa designed by Emanuele Magini and produced by JCP. The classic sofa designed without upholster and remains only the trace of its folds and volume. Presenting twine of gold and air that outlines the essence of the object and highlights its precious soul.

It has strength the eye cannot discern, – says the artist – because I have
forged it from secret and impalpable things: the footstep of a cat, the
uncertainty principle, the roots of a cloud, the breath of a fish and the spittle of
a bird.
— Alistair Gentry

The show was directed by Athanasios Alexo Image Artist while the music was produced by Andrea Giomi.